Saxx Underwear is an innovative men's underwear company founded for the purpose of making men more comfortable by re-engineering mens underwear from the ground up. Founder Tim Kitsch came up with the idea for Saxx in 2006 on an Alaskan fishing trip when he experienced what every man has, the uncomfortable meeting of balls and leg, which combined with heat and sweat, makes for a sticky situation. Kitsch, set out to solve this problem, and after hiring a designer and burning through 14 prototypes, and months of testing and research, the first pair of Saxx was ready for sale in December 2006. In the years since, Saxx has gained an almost cult-like following amongst men, including pro athletes, celebrities and just everyday dudes looking for a more comfortable everyday life.