Keds Shoes got their start in 1916 when they created a Timeless American Original: a casual shoe with a soft rubber sole so comfortable and quiet you could "sneak" up on your boyfriend or girlfriend, which gave birth to the term "sneaker". The rest is history From movie stars, artists and tennis pros, to first ladies and beatniks, just about everyone has walked, skipped or jumped in a pair of Keds sneakers or Keds Champion shoes.