Our latest spring drop comes courtesy of streetwear mainstays Obey Clothing, whose 2012 collection is everything you’ve come to expect from Obey: solid snapbacks like the Ordained snapback hat (above in Black/Amber Gold), premium graphic t-shirts such as the Light As a Feather t-shirt (below in Dusty Black) and dope accessories like their Commuter Pack Backpacks (bottom in Camo/Black). See our entire selection of Obey mens clothing, hats and accesories online now at TruckerDeluxe
If you’re getting in some frantic last minute shopping, don’t forget that you can save 20% on the latest Obey Clothing and accessories like the (like the Obey Throwback below in Natural/Black) Nixon Watches and the latest from other amazing brands like WeSC, Brixton, Howe, Vans Shoes all by using discount code WHITEOUT20 at checkout. This code is good all through December, so if you end up with some Christmas cash burning a hole in your pocket first thing on the 26th, dial up TruckerDeluxe and get your swag on for the New Year.
A quick video of all our new Obey Clothing snapback hats for Holiday 2011, coming online as we speak. Included in the batch are some new styles for the season, like the Obey Posse, as well as some fresh takes on classic designs like the Obey Old Timers snapback in Army Houndstooth. Check out the video and subscribe to the TruckerDeluxe YouTube channel to get visuals on the reg, man.
Modeled after the classic deadstock Starter snapbacks of the ’80s and ’90s, the Obey Posse snapback hats for Holiday 2011 are a dope addition to the already legendary line of Obey snappers. Available in an Oakland Raiders-style silver and black and a UNLV Rebels Burgundy and Silver colorway, the Obey Clothing Posse snapbacks cop that classic style while keeping things fresh for the modern streetwear head. Check out our full selection of Obey Clothing hats, jackets, denim and more for Winter 2011 online now at TruckerDeluxe.com.
One of this year’s hottest trends in both mens and womens clothing has been the so-called “Navajo” print, a southwestern style pattern that is all the rage amongst the hipster set and can be found everywhere from socks and dresses to jeans and jackets from big name streetwear brands like Obey. Understandably, the actual Navajo people (who still exist despite the best efforts of the ancestors of many of the same young beardos currently smoking their credit cards to cop some pseudo-Navajo style) aren’t exactly thrilled that the name of their tribe has been co-opted to a passing fad in the ever-fickle apparel industry. In fact, lawyers for the Navajo nation earlier this year served retailer Urban Outfitters with a cease and desist letter, to go along with the open letter posted a few weeks ago by a Minneapolis woman which read, in part:
As a Native American woman, I am deeply distressed by your company’s mass marketed collection of distasteful and racially demeaning apparel and décor. I take personal offense to the blatant racism and perverted cultural appropriation your store features this season as “fashion.” All too often industries, sports teams and ignorant individuals legitimize racism under the guise of cultural “appreciation”
As it turns, out, using Navajo to brand products might not just be distasteful but also illegal, as” Navajo” as it pertains to both clothing and online retail is trademarked by the Navajo nation. And though for their part, Urban Outfitters claimed they had “no plans to modify or discontinue” any of their Navajo products, a story on Jezebel today points out that Urban Outfitters has quietly scrubbed the word Navajo from all of their product:
A little poking around on Urban Outfitters’ site shows that the products aren’t really gone. The company simply changed their names. A search on “Navajo Flask” turns up no results. But a search on “Flask”? Oh, there you are! Meet the “Printed Fabric Wrapped Flask,” everybody.
Similarly, the “Navajo Hipster Panty” has now transformed into the “Printed Hipster Panty.” The “Navajo Nations Crew Pullover” is now the “OBEY Printed Crew Pullover.” The “Title Unknown Techno Navajo Quilt Oversized Crop Tee” is now the “Title Unknown Techno Quilt Oversized Crop Tee.” What were listed as “Navajo Feather Earrings” are now just “Feather Earrings.” And so on, and so forth.
And while the loss of the Navajo Hipster Panty is surely a blow to the greater fashion world, in the end, I’m sure by this time next year Navajo print will be lining the racks at Ross and we’ll all be moved on to the next mildly offensive, derivative recycled style trend. Oh boy!
Obey Clothing has posted their Holiday 2011 mens lookbook, featuring their latest jackets, jeans, long sleeve shirts and other winter appropriate apparel, such as the Rapture Bomber Jacket (above). Obey’s Holiday 2011 line continues the brand’s recent shift away from their streetwear roots towards cleaner, more traditional designs and classic materials. Check out the full lookbook on Highsnobiety and find the latest Obey mens clothing for Holiday 2011 at TruckerDeluxe.com.
Alongside our new run of fall jackets, our selection of mens denim for Fall 2011 is on the upswing as well. New pick-ups for Fall include the Obey New Threat Jeans (above in Raw Indigo) a straightforward, classically cut pair of 100% cotton denim jeans. Also going for the raw denim look, the RVCA Romero II Jeans (below in Raw Blue) add in a little stretch for added comfort, as well as RVCA signature stitch detailing at reverse. If your stylin’ on a budget or just trying to save some coin for the coming Mayan apocalypse, we got you covered with one of our favorite new brands: Rustic Dime, who make their super sick skate denim right here in America. Check their Slim Fit Denim (below in Charcoal Grey) for great jeans at a great price. Whatever your style, we’ve got something for you. Check our entire selection of men’s denim at TruckerDeluxe.com.
It’s our first real fall-feeling cloudy day here in sunny Northern California, and looking at all the sick new jackets for Fall 2011 we’re getting in stock is starting to be less of an exercise in planning for the distant future, and more of a “checking your bank balance to see if you can afford to take one of them home tonight” affair. Chances are it’s probably starting to cool down where you live too (unless you live in the Southern Hemisphere where I guess it’s probably starting to warm up? Is that how that works?), so it’s probably time to start getting that cold weather wardrobe in order. Of course, we’ve got you covered. Literally and figuratively. We’ve beefed up our collection of jackets with new arrivals from Obey (like the faux leather Rapture bomber jacket above) RVCA (the Going Steady letterman jacket below) Element, Publish, Copy, Volcom, and many more of our favorite streetwear, skate and surf brands. Check our full selection of mens jackets at TruckerDeluxe.com.
Sweatpants have a well-deserved place in the pantheon of fashion don’ts. But like anything, where there’s a will, there’s a way, and if you’ve been wishing that you could have the comfort and cooled out swag of sweatpants without risking looking like a complete slob, take a peep at Obey’s Vintage Sweatpants. The Vintage Sweatpants (above in Black, below in Heather Grey) are like the sweatpants you might know and love, only exponentially more awesome: poly/cotton outside with fleece lining inside, these sweats feature a tapered fit, ribbed cuffs, elastic drawstring waist with faux fly/button, and four pockets including button back pockets. If you value comfort, but not at the expense of style, peep these amazing sweats from Obey Clothing online now at TruckerDeluxe.com.






















