fashion

Though coming up big in the streetwear world, San Francisco's HUF is at heart a skate brand, and nowhere is this more evident than their footwear collection. The HUF shoes Summer 2013 collection includes the Hufnagel Pro shoes (above), the signature kicks of founder and namesake Keith Hufnagel, which maintain the classic skate silhouette with a lightweight cupsole and denim/leather upper. Heavier on the skate tech is another signature style, Joey Pepper's Pepper Pro shoes (below) which feature a vulcanized rubber sole with double-taping reinforcement around toewrap, extra-durable suede toecap and ollie & heel panels, canvas sidewalls, woven nylon sidewall detail, perforated toecap and mesh interior lining and padded ankle cuff support along with Pepper's trademark Deer logo branding. Check the entire selection of HUF shoes and clothing for summer 2013 online now at Trucker.

What's the use of having all these shelves full of awesome clothes if you can't put some of them on and walk around town looking like badasses? For the latest installment of TruckerTV took some of our summer favorites for a stroll, including some solid arrivals from perennial favorites Rook, HUF, The Hundreds, Mishka, Staple and Insight. Check the full list of featured pieces after the jump.

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For their summer lookbook, San Francisco skate brand HUF took an pretty ingenious tactic, taking what at first appear to be static still shots and animating them as Tumblr ready GIFs. Check the entire image set on the HUF Blog and find our selection of HUF Clothing, Shoes, Hats and Accessories at Trucker.

Even in the deep recesses of Northern California, where the beach is a good half-days drive away, when summer starts hitting, a pair of solid flip flops isn't just a good idea, its an obligation. Around here, dudes even wear flip-flops well into the winter, with jeans, with suits; there's a few dudes I know that wore flip-flops at their wedding, and I'd imagine will probably wear them to their funeral. And why not? Flip-flops are like the boiled down essence of a shoe, the least shoe-like shoe possible. But that being said, there's still a world of difference between good flip-flops and bad. Maybe you've never indulged in a decent pair of flip-flops. Maybe you've never indulged in flip-flops at all. Maybe you indulge in both on the reg, and are just looking for your next victim. Whatever the case, you definitely won't go wrong with a pair of Vans Surf flip flops. Like their skate shoes, sneakers, clothing, and pretty much anything else they put their name on, Vans flip-flops are crafted not just for solid style but for ultimate comfort. If you're into the classic leather look, the Chandler Sandals (above in Khaki Blanket) feature the leather upper with manmade sole and beach-appropriate woven blanket detailing. For maximum comfort, the Nexpa Sandals (below in Black/Blue) feature Vans PLUSfoam footbed, for an ultra-cushioned ride all summer long. Find the latest summer sandals from Vans online now at Trucker.

NYC streetwear brand Mishka has a knack for coming up with creative ways to keep all-over-print interesting, including matching prints across the entire apparel spectrum, from shirt to backpacks to woven shirt to the lining of their pants. For summer, they've dropped a few new prints. Appealing to our undying love for anything Ancient Aliens related, the Anubis print features a variety of Egyptian hieroglyphs and iconography and is available as both a 5-panel strapback (above) and a button-up short sleeve shirt (below). Find both of these and the rest of our selections from Mishka's summer '13 collection online now at Trucker.

Because we're such nice guys, and because the new summer collection from Insight is so badass, we're hooking up EVERYONE who orders anything Insight from us with a rad Insight notebook. That means candles, tees, shorts or one of their awesome new summer print button-shirts like the short-sleeved Death Shade shirt (below). Find the rest of Insight's summer 2013 mens collection online now at Trucker.

One of the most welcome trends in the mens casual fashion scene these days is the idea that socks don't just have to be the boring slab of fabric between your pants and your shoes. They can, and should be well-made, impeccably styled and, when in doubt, a great way of spicing up otherwise standard outfits. One of the leaders in this most recent trend, especially in the skate/surf world are Stance, whose summer delivery finds their usual smattering of bold striped and patterned socks, like the American Flag-pattern Fourth Socks (above) high-performance skate socks and a healthy dose of fun, like the Wu Tang Socks (below) featuring the iconic Wu-Tang Clan Logo on Killah Bee colored black/yellow combed cotton socks. Find these and the more from Stance Socks' Summer 2013 Collection online now at Trucker.

With the arrival of their 2013 summer collection, longtime favorites Brixton further expand their constantly improving clothing selection while adding more classics to their already legendary snapback, fedora and hat line-up. Stand outs include the Hawaiian print Luau board shorts (above) and the equally festive Lisbon Button Up (below), as well as the old school workwear inspired Rival Snapback (bottom). Find these and the rest of the Brixton 2013 summer collection online now at Trucker.

Among the litany of Nixon watch styles, their Chrono watches have always been a perennial favorite, excelling in both form, with their classic, pragmatic styling, and function, using top of the line components to create an equal parts durable and comfortable watch. The latest addition to Nixon's chrono series is the 48-20 (below in All Gunmetal) a stainless steel 6-hand chrono inspired by speed and torque measuring instruments. Find the 48-20, and the rest of Nixon's amazing watch collection online now at Trucker.

If you know Rook, you know that their clothing lives and dies on the strength of their artwork (SPOILER: It lives, baby!). This video featuring Rook founder and artist Joe King and documents the process behind the original artwork you see on the Rook's Spring/Summer collection, which JUST SO HAPPENS to be online now at Trucker.